Proximity Marketing is a localized wireless distribution of advertising content associated with a specific location. This allows businesses or organizations to broadcast offers wirelessly.
For example “Ray’s Pizza” wants a way to compete with the larger chain pizzerias in his local area. But he doesn’t have the staff or the infrastructure to run large marketing campaigns to drive business.
Ray has a great delivery special for his lunchtime delivering to all the businesses in the area, with several drivers delivering orders all afternoon. But he knows that he could get even more lunch specials out but how? What else could he do to get more sales?
The key to Ray’s question is Proximity Marketing. As Ray’s delivery employees drive around dropping off the lunch specials, the drivers have a device called a beacon with them. These beacons are wireless technology devices designed to send out alerts that mobile phones, tablets, and other devices can pick up on telling of Ray’s great food and specials. So as Ray’s delivery staff drives down the streets or when they get out of the vehicle to deliver food. The beacons wirelessly transmit information such as the lunch specials to all the devices in the area allowing Ray to get even more calls and orders.
Ok so that’s great when you deliver pizza, but you run a hair salon or other boutique that customers walk by every day but don’t seem to stop long enough to come in and look at your store.
Proximity Advertising can help here too. For this example, let’s say “Beth” is a busy Mom of two young children and a fulltime job as a salesperson. She’s always on the go. Beth is the ideal customer for Anglea’s Boutique, who sells designer handbags, and it just so happens that Beth is looking to replace her worn out handbag. Beth has been looking for a designer bag that Anglea’s boutique carries but shes never been to Angela’s. As Beth goes about her busy day going from client to client she walks past Anglea’s boutique. Beth to busy to notice the store keeps going by unaware that the designer bag she was looking for online is on sale right now at Angela’s Boutique. With Proximity Advertising, Angela’s Boutique sets their beacons to tell broadcast the sale to everyone who’s passing by. Beth receives the alert and stops at the boutique to check out the sale on the handbags which she loves and decides to buy.
Angela’s Boutique makes the sale of an item Beth would have likely have purchased online from a big website. But now the local store Angela’ Boutique just captured the sale the big internet store would have gotten.
Proximity Advertising is leveling the field allowing local businesses to compete with larger companies or internet websites that for years had been eating into the profits of the local stores and shops.
Ok, but what if a big retailer moved into your area and your little business is struggling to get the attention of prospective customers? Yep, you guessed it Proximity Marketing. As customers check out your store proximity sensors can identify customers that were in your business and send offers directly to what was a window shopper when they go to your competitions location. You heard that right, using Proximity Marketing and Geofencing. You can establish marketing designed to alert potential customers of a special offer if an when they go shopping at your competitions location. How about that for beating the competition to the sale?
These are just a few examples of real-world uses for Proximity Marketing and how they can enhance your interaction with potential customers and drive sales. Still got questions Slick Cyber Systems can help provide solutions for Proximity Advertising solutions.