Email is in its most basic form of marketing. And email marketing is nothing more than a highly effective method of sending a commercial message to one or more people via email. Each of these messages could possibly be considered marketing. Because it can be used for sending ads, brochures, or soliciting new business.
Do people even use email anymore? Good Question Yes, email is still used today in the age of social media, text messaging and other communication means. But it needs to be done in an efficient and effective way to ensure it is received and not considered spammy. (more about spammy emails in a moment).
Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, repeat consumers and brand ambassadors for your company. So yes, you should start using email as a marketing channel for your business.
Now more about spammy email or sometimes referred to as junk email. This is a method of marketing often used by bulk marketers. Who send bulk indiscriminate emails to massive lists of emails. We all have received car warranties, life insurance, health supplements the list goes on and on. Spam email is ineffective and can cause your legitimate email campaigns to get blocked. SO JUST DON’T DO IT.
Here are a few types of popular marketing campaigns that every business can use. We recommend that you do some or all of these.
- Email Newsletters. (Still one of the most popular forms of digital marketing with great results).
- Acquisition Emails.
- Retention Emails.
- Promotional Emails.
Not sure where to start with email marketing? Slick Cyber Systems can help recommend the best email marketing service for your needs. Give us a call at 570-371-5800 or fill out the contact form below.