Beware the Trolls
Online you should beware of simple mistakes that could negatively impact your business. The first of which is Beware the Trolls. The term for many should bring thoughts of little monsters that live under bridges. Or that do evil things. This is not far from the truth here either, but The term Troll is used to describe someone who comments negatively on a blog or social media post you made for your business. Remember someone will always have something negative to say especially if you have a business or brand that is doing well.
Trolls enjoy controversy, so do not allow them to lure you into a fight over a recent post, video, or picture you shared. They are hoping to get you to fight with them and your business’s social media pages are no place for this to happen.
If there is a true customer support issue or concern. Deal with it like you would any normal way. Offer to call them directly, email them and go about resolving an issue they must ensure that you continue to show your business as a professional company that is the best at what you do, and you take concerns seriously. But Do Not allow the negative comments get you down or worse make you react or fight the person “Trolling” you online. Into acting or saying anything that would damage your company or your professional image.
Just remember you are using social media as a tool to find new customers, interact with existing customers, and to give your company.
While a negative comment about your brand may upset you, don’t let your emotions get the better of you and post something you’ll later regret. Instead, calm down, compose yourself, and follow these guidelines.
To learn more about how to best manage your online reputation, or for assistance with any of your IT needs, get in touch with our experts today 570-371-5800.